The pandemic has changed the outlook for the future, and many entrepreneurs and local enterprises are seeking to become less dependent on the seasonality and distribution of tourism.
An example of the push to achieve this is north Iceland, where even before the impacts of Covid19 local councils set the goal that a new merged municipality would be known and sought after as a great place to live and run sustainable businesses.
To push for this, an ambitious project was launched, Innovate North, which aims to put the new municipality at the forefront of the fight against climate change, strengthening the region’s long-term competitiveness and position as a vibrant place to live and work.