Here in Scotland the Shetland islands have developed a website www.shetland.org not just to attract tourists and visitors, but also to target specific professions and economically active groups to make a permanent move to Shetland.
This dynamic website seeks to increase investment in long-term, non-tourism driven enterprise and showcase the many attractive reasons for economically active individuals and families to make a life in Shetland.
The pandemic has changed the outlook for the future, and many entrepreneurs and local enterprises are seeking to become less dependent on the seasonality and distribution of tourism.
An example of the push to achieve this is north Iceland, where even before the impacts of Covid19 local councils set the goal that a new merged municipality would be known and sought after as a great place to live and run sustainable businesses.
To push for this, an ambitious project was launched, Innovate North, which aims to put the new municipality at the forefront of the fight against climate change, strengthening the region’s long-term competitiveness and position as a vibrant place to live and work.
The groundbreaking island enterprise Isle20 turns one today and with its first birthday celebrates a host of inspiring successes.
From providing a platform for offer 500 businesses suffering the effects of Covid19 and reduced visitors to the Scottish islands to hiring their first employee, the Tiree based shopping site has offered a remarkable insight into the power of island innovation. We look forward to seeing what the next year of Isle20 and parent enterprise IsleDevelop have up their sleeves.