Here in Scotland the Shetland islands have developed a website www.shetland.org not just to attract tourists and visitors, but also to target specific professions and economically active groups to make a permanent move to Shetland.
Under the headline, “Welcome to the Islands of Opportunity” they feature information on visiting Shetland, but equally prominent are sections such as “Invest in Shetland”, “Live, Work, Study in Shetland”, and (as a direct response to changed mindsets due to Covid) “2021: The year to make your move”.
This dynamic website seeks to increase investment in long-term, non-tourism driven enterprise and showcase the many attractive reasons for economically active individuals and families to make a life in Shetland.
