Here in Scotland the Shetland islands have developed a website www.shetland.org not just to attract tourists and visitors, but also to target specific professions and economically active groups to make a permanent move to Shetland.
This dynamic website seeks to increase investment in long-term, non-tourism driven enterprise and showcase the many attractive reasons for economically active individuals and families to make a life in Shetland.
The pandemic has changed the outlook for the future, and many entrepreneurs and local enterprises are seeking to become less dependent on the seasonality and distribution of tourism.
An example of the push to achieve this is north Iceland, where even before the impacts of Covid19 local councils set the goal that a new merged municipality would be known and sought after as a great place to live and run sustainable businesses.
To push for this, an ambitious project was launched, Innovate North, which aims to put the new municipality at the forefront of the fight against climate change, strengthening the region’s long-term competitiveness and position as a vibrant place to live and work.
Shetland.org’s recently published list of 21 Great Reasons To Move To Shetland highlights an inspiring array of things that make Shetland’s islands an attractive place to move or return to, especially for young and economically active individuals and families.
The list spans the cultural, social, economic and environmental reasons that living in Shetland in particular is such an appealing prospect, but many of the reasons are applicable across Scotland’s Highland and Islands’ rural communities….
‘The island is home to thriving fishing, aquaculture, renewable energy and marine engineering industries, as well as a strong public sector, with jobs regularly available in areas like local government and health. Fast WiFi, quality infrastructure and the availability of funding also makes this a better place than many to start a new business’
‘It’s more connected than you think. Regular flights from Sumburgh mean that you can be in Edinburgh or Glasgow for a business meeting within a few hours of leaving home’
‘Commutes feature show-stopping scenery, and more wildlife than cars. Many Shetlanders report that their drive to work is actually a pleasure’
‘With more space, an ancient crofting culture and new investment in renewable energy, it’s also possible to lead a more sustainable existence on the islands.’